How We Unlock Business Potential with Pinterest and Blogging
As custom home builders, we are continually innovating! Pinterest and blogging have been an unexpected but hugely beneficial new avenue to explore. Blogging and Pinterest had been on the to-do list for far too long, so when we learned what Alyssa Abbott from Olive and Vine Socials was doing, we knew there was an untapped market we needed to learn about! Olive and Vine Socials creates custom Pinterest and Blogging strategies that enhance brand visibility and drive web traffic, creating organic business growth we can vouch for!
Why Try it?
In the digital age, leveraging the right platforms can make or break a business. Unfortunately for those of us who excel at hands-on and creative work like custom home building, it’s something we may not take advantage of enough! For luxury home brands like ours, utilizing Pinterest and blogging has proven to be a game-changer. We’re now converted believers that Pinterest and blogging should be a foundational part of every marketing strategy!
The Power of Pinterest
Before working with Alyssa we had never used (or thought much about) Pinterest, but it turns out our clients do! We had no idea what a powerful tool Pinterest is. With over 500 million active monthly users, the platform brings thousands of eyes to our work every month. Pinterest also experienced a surge of 50 million new and active users from 2023 to 2024 alone- talk about growing influence!
Unlike other social media platforms, Pinterest is a long-term investment that continues to drive traffic and engagement over time instead of getting lost in the algorithm after a few weeks. It's basically a visual search engine that provides a direct link from our blog images to our website! We can easily get people off Pinterest and onto our website where we can funnel them to learn more about our products and services.
The Pinterest and Blogging Difference
Pinterest and blogging with search engine optimization (SEO) have changed the game for both our MDW and The Curious Builder brands. Alyssa used a different strategy for each brand, supporting our goals and helping both MDW and TCB to thrive in their own ways! While we are still exploring how we want to engage with the site (always staying flexible and trying new methods is key), the first six months showed an immediate payoff in our Pinterest analytics!
In just six months our impressions and saves both jumped 20 times their original numbers! Our outbound clicks also increased by 15 times, sending more potential clients to our website. Currently, over 25% of our website traffic originates from Pinterest, directing users to our blogs, portfolio pages, and more. We are loving this growth and reaching a whole new audience!
The Curious Builder Podcast has also reached a wider audience with Olive and Vine Socials. By creating engaging, shareable content, they've helped the podcast reach new audiences and drive traffic to our website. This has increased our listener base and opened up opportunities for affiliate links and brand deals!
All About Olive and Vine Socials
This growth wouldn't be possible without Alyssa from Olive and Vine Socials, who we got connected with back in 2021! What started as an extension of their own photography business quickly became a passion for helping businesses make the most of the opportunities that Pinterest and blogging offer.
After discovering a noticeable gap in the market for home build and design professionals, Alyssa decided to specialize in Pinterest and blogging strategies tailored for home brands. By capitalizing on relevant keywords users type in the search bar, Pinterest helps users already searching out home ideas to connect directly with brands. Meanwhile, businesses can provide content that establishes themselves, gains trust, and attracts new clients in their target audience. It's a win/win!
They customize the strategy to meet the needs of each client; whether that’s increasing website traffic, growing your email list, or boosting brand awareness. Their approach is data-driven and focused on sustainable growth, ensuring that every pin and blog post contributes to overall business objectives. As someone who was skeptical about blog content and blog traffic, and now wants to blog every day, I can attest that Alyssa knows what she’s doing!
Why Invest in Pinterest and Blogging?
Investing in Pinterest and blogging is not just about increasing traffic; it’s about transforming how your business interacts with potential clients. By doing it right, with regular, fresh content that adds value and high-quality images you will inevitably see an increase in website traffic, a steady flow of inquiries, and overall brand growth (just like we have). We are so glad we connected with Olive and Vine and are looking forward to continued growth, innovation, and expansion together!
Want to Connect with Olive and Vine?
If you want to capitalize on business growth with Pinterest and blogging check out Olive and Vine Socials or connect on Instagram @oliveandvinesocials. You can also hear more about their story and the ins and outs of our experience on The Curious Builder Podcast Episode 68!